Researchers at the Fraunhofer Institute for Telecommunications, Heinrich-Hertz-Institut HHI, in Berlin have developed a technology to allow shoe shoppers to see how they look without trying them on. The customer stand front of a virtual mirror and the shoes are super-imposed on to their feet. This is currently available in Paris on the Avenue des Champs Elysées.
I think that this technology is a great idea, and they’ve definitely decided to test it in a great area, one of the most prominent shopping districts int he world. I think that they’ve achieved a great marketing mix, and have determined the best target market for this product. Yes, some may make the argument that they only try on shoes to see how they fit, but a lot of consumers as of late are only concerned with the appearance. This expecially pertains to shoppers on the Avenue des Champs Elysée.
2 comments ↓
Ooh! Shoes! SHOOOOOOOEEEESSS!
Seriously, did you grow a uterus overnight, or are you being paid to post this stuff about emerging companies?
Is this like Grand Pooh Bah Dion during the Kyotoday parade? Da kid in the crowd yells out: look ma Dion has no clothes on!
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