ChaCha

Last night I was reading Business 2.0 magazine, and there was an article about an upcoming search engine called ChaCha. The idea of the search engine is that you type in what you’re looking for, and a live guide will do the search for you in order to get the best results. They said that eventually they wanted to enable you to phone a voice-automated system in order to conduct your searches, and that this would essentially replace 411.

I think that this idea is absolutely terrible. It’s one of those things that you try once or twice, but eventually they lose their novelty. I remember trying a similar phone service located in Toronto called VoiceGenie. I ended up just being on the phone yelling into it for 20 minutes to get one stock quote.

“N…..T…..”
“NC… is that right?”
“NO! N….T….”
“I think you said NC … is that right?”

The technology is just not advanced enough right now to make this idea useful. With pretty much every cell phone offering internet service right on the phone, this has become a better alternative.

In the article, it was mentioned that “This was going to be the next Google”, or something to that extent. Once again, this is false. Google is successful because it provides a useful service and makes it extremely easy to use. If you compare the Google and Yahoo websites, Google is 100 times more simple and clean cut. That is the sort of website you want to see when you open up your web browser. Not Yahoo, and definitely not ChaCha.